Digital Marketing Strategy and Planning

SUMMARY: Among Apple Inc.’s many offerings are smartphones, laptops, tablets, televisions, and even wearable technologies such as smartwatches. Customers of Apple are looking for high-performance items that are both attractive and reliable. Apple Inc. was founded in 1976 as a maker of computer hardware and software. Since then, Apple has expanded its product line to include a variety of electronic products and has built a nationwide network of retail locations to serve its consumers better. Consumers have strong purchasing power in the high-competitive field in which Apple operates. When it comes to creating new goods and setting their prices, Apple bears these considerations in mind. They must constantly innovate and keep up with their rivals in terms of price. With all of their gadgets, Apple provides both the hardware and the software. Their designs are basic, intuitive, integrated, and attractive to the eye [1]. In addition to making and selling fantastic goods, Apple has also been an industry leader in software development and design. First and foremost, they’ve been developing their devoted customers a platform that they can use to offer other applications and services. Some of the company’s products are seeing a fall in sales, either because of the maturation of the market (e.g. smartphones) or because of a general industry downturn (e.g. music players and computers). With established and well-funded competitors such as Alphabet, Samsung, Amazon, HP [1], and newcomers from China like Huawei and Xiaomi [2], Apple faces a strong challenge. It has grown and prospered despite fierce competition in its industry and has one of the greatest balance sheets and financial indicators among its contemporaries. INTRODUCTION: Several millennia of events and forces have had a significant impact on the global economy. Most of the modern period’s economic revolutions occurred during the 17th and 19th centuries, when the agricultural revolution, industrial revolution and technological revolution were all taking place at the same time. Those firms founded at the beginning of the digital revolution developed swiftly, as did those that were able to keep up with the rapid speed of change in the electronics sector and, therefore, became worldwide economic powerhouses. Apple, the second-largest smartphone manufacturer in the world and the most valuable publicly listed company in the world is now valued at US$530 billion (Booton, 2016). California-based Apple Inc. is a worldwide business specialising in consumer products and software, as well as the Internet (Apple Reports, 2005). Some of the various products it creates include smartphones, media players, tablets, computers, software, and operating systems. Apple I was Wozniak’s first hand-made product when the company was created by Steve Jobs, Steve Wozniak, and Ronald Wayne (Apple History, 2015). An investor, Mike Markkula, joined Apple and contributed US$250,000 to the company’s growth efforts after Wayne sold his portion in the corporation for US$800 (Apple History, 2015). The company’s revenue grew at an exponential rate every four months for the first five years (Apple History, 2015). In 1977 and 1980, Apple improved their computers to compete in the corporate computer market. By year’s end in 1980, Apple’s stock had reached a market value of $22 per share in the United States. A look back at Apple’s history Our digital marketing and communication aims are as follows: Marketing’s Purpose: Stay on top of the latest and greatest products to sell. There is something new and exciting about every Apple gadget, from iPods to iPhones and now iPads. Increase the number of Apple retail locations across the globe. Apple’s online store accounts for the lion’s share of its revenue. Thus, expanding the number of sites is necessary in order to achieve a significant increase in sales. Start and sustain a premium pricing approach while trying to gain market share. Many buyers are willing to pay a premium for things that are at the forefront of technology. To sustain the high pricing, this trade-off must persist. The best way to get people excited about new things is to build anticipation and buzz. There’s no better way to increase sales than by making customers eagerly await your next release. The following edition of any outstanding product will always perform well because of the anticipation generated by the prior version’s capability. For example, if you were a fan of the iPhone 11, why wouldn’t you enjoy the iPhone 11-pro max? Goals in Communication: 1. Skilled salespeople may be expected to provide high-quality goods and services. 2. Using cutting-edge goods and technology, the company strives to provide its clients with the greatest possible experiences. 3. Software development for the company’s internal use as well as for other parties 4. Increase sales through opening new locations, introducing new products, streamlining the production process, and using creative marketing techniques [3]. Marketing strategy for Apple’s digital media Apple is the gold standard in marketing. Top-tier content marketing agencies, service software and products all stand to gain from Apple’s most effective marketing techniques and tactics. Below, you’ll find a list of the top seven ways to contact the business: Only in the context of Apple marketing can you find out where and how to buy their products. As a rule, advertisements are more focused on the product itself than promoting it in any other manner. With only a few simple pictures to express your message, you’ll be well on your way to making your point. Apple can afford to have its products appear on television and in films, but it’s okay to start small. Any marketer may use an influencer to promote a product on social media platforms like Instagram or Snapchat. Your product’s seed is sowed when an influencer demonstrates the product’s value to their followers. People are constantly inundated with text in today’s content-rich environment. As a result, video has grown in popularity. Fewer words and more graphics may have a stronger influence on the customer’s perception of the product or service. “Special Event,” as usual, and to mark the occasion, the brand unleashed a logo extravaganza. Bezel-less iPad Pro and upgraded MacBooks are scheduled to be … Read more